Our philosophy is grounded in our logo. The physical appearance of the Ionic column is important for its meaning and symbolism. It still stands today in Greek and Roman temples as a reminder of the glory days and the achievement of its people at that time, symbolising stability, support, strength, reliability and acting as a bastion of safety. This is also at the heart of the Liability Matters brand, which is to ensure financial wellbeing.

The bases support the columns, much like Liability Matters supports both our brokers and clients through financial protection that provides peace of mind. At the top of the column one finds the volute, which mediates between the column and the load pushing down upon it, broadening the area of the columns’ supporting surface. This is symbolic of our products which underpins various solutions to protect a client from liability.